Stop Posting Everywhere: 10 Proven Marketing Strategies to Drive Real Revenue

Let me ask you something—have you ever poured your heart into posting across every social platform, only to realize your bank account isn’t moving? That moment when you get a thousand likes on Instagram but zero sales in your business. Frustrating, right?

Matt Coffy, CEO of ProfitEngines, summed it up perfectly when he said:

“Stop posting everywhere to feel productive. Start showing up somewhere to make a profit.”

And he’s right. So many businesses—maybe yours included—are still trapped in the cycle of mistaking activity for progress. Marketing isn’t about being busy. It’s about being effective, intentional, and revenue-driven.

In this blog, we’re going to walk through 10 battle-tested marketing strategies Matt has used to help over 500 businesses grow—from scrappy startups to multimillion-dollar enterprises. Think of this as a roadmap to scale your business with clarity and purpose.

👉 Ready to turn your marketing into a profit engine? Book a free strategy call with us at ProfitEngines.com.

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Strategy 1: The 40/40/20 Rule

The first big shift is mindset. Matt explains it simply:

“Forty percent of your marketing success comes from choosing the right market. Another 40% comes from your offer. The last 20% is everything else—your ads, your copy, your videos.”

That means if you’re targeting the wrong audience, no clever ad or pretty design will save you. Imagine trying to sell a filet mignon steak to a vegan—it’s not going to happen.

Instead, identify who your ideal customer truly is. Talk to them. Ask them what they want. Craft an irresistible offer around that desire. Only then should you worry about the colors on your landing page.

👉 Want help defining your market and crafting offers that actually convert? Check out our coaching and consulting services.

Strategy 2: Measure What Actually Matters

Likes don’t pay the bills. Views don’t cover payroll. Metrics like ROI, ROAS (return on ad spend), CAC (cost to acquire a customer), and LTV (lifetime value of a customer) do.

Matt put it bluntly:

“If your last Instagram post got a thousand likes but zero sales, do you really want to celebrate that?”

The truth is, marketing is math. If it costs you $100 to acquire a customer and their lifetime value is $1,000, you’ve got a winning formula. That’s scalability.

Strategy 3: Sell With Empathy, Not Persuasion

This one’s a game-changer. Most businesses think they need to “convince” people to buy. But persuasion only goes so far.

Matt shares:

“People don’t buy when they understand you. They buy when they feel understood by you.”

That’s the heart of empathy-based selling. Understand your customer’s pain (their misery) and show them the transformation (their miracle). Your product or service is simply the bridge.

Strategy 4: Go Where the People Are

Posting everywhere is exhausting. Instead, go deep on the platforms where your audience actually spends time. Each platform has its own psychology:

Facebook → relationships
Instagram → inspiration
YouTube → trust-building, deep dives
TikTok → entertainment and impulse

Stop throwing seeds on concrete. Plant them in fertile soil.

👉 Curious where your audience hangs out? Let’s map it out together in a free consultation at ProfitEngines.com.

Strategy 5: Short Form Gets Reach, Long Form Gets Results

Short videos may get you clicks, but long-form content earns trust. “Attention is cheap,” Matt says. “Trust is earned.”

Think of short form as the spark, and long form as the fire. Use YouTube, webinars, or podcasts to nurture deeper relationships. Then slice that content into snackable clips for social.

Strategy 6: Automate Leads Through Comments

Here’s a futuristic twist: turn your comments into conversions. Imagine posting, “Want a free guide? Comment START.” A user types “START” and instantly receives your lead magnet via automation—no manual work, no wasted time.

This “comment-to-lead automation” can generate hundreds of leads daily, without paying a dime on ads.

Strategy 7: The New SEO = Intent Discovery

Forget keyword stuffing. Today’s SEO is about showing up wherever your buyers are asking questions—whether that’s Google, YouTube, TikTok, or even ChatGPT.

The key? Anticipate your buyer’s questions before, during, and after purchase, and create content that answers them.

Strategy 8: Find Your Minimum Effective Dose

Are you ghosting your audience by rarely posting—or smothering them with noise? The sweet spot lies in sustainable consistency.

Matt suggests:

1 YouTube video every 2 weeks
2–3 emails per week
5 short videos every 10 days

That’s enough to stay relevant without burning out.

Strategy 9: Record Fresh, Don’t Just Repurpose

Repurposed clips from podcasts may feel lazy to your audience. Instead, re-record short form content with direct eye contact, hooks, and energy.

Matt explains:

“Short form is a different beast. Re-recorded short form content crushes repurposed content.”

Strategy 10: Be Human

Finally, the most powerful strategy is authenticity. You don’t need a studio. You don’t need perfection. What you do need is to show up.

“We don’t trust perfect anymore,” Matt reminds us. “Video builds trust at scale. Be human. Show up. Deliver value.”

That’s how you win in today’s noisy digital world.

Final Thoughts: Marketing Isn’t Magic, But It’s Predictable

Marketing doesn’t have to feel like guesswork. With the right strategies, it becomes a predictable system for generating revenue. But here’s the kicker—you don’t have to do it alone.

👉 Feeling stuck? Book a call with us at ProfitEngines.com and let’s create your revenue roadmap.

👉 Want mentoring to fine-tune your market, messaging, and metrics? Check out our consulting programs.

Your business deserves more than likes—it deserves real, scalable revenue.

Connect With Matt Coffy

At ProfitEngines, we help entrepreneurs, coaches, and business owners cut through the noise, build engaging communities, and turn storytelling into revenue. Whether it’s mentoring, consulting, or done-for-you systems, we can help you grow with authenticity and impact.

👉 Book a call today at ProfitEngines.com

🔗 Connect with Matt Coffy on Social:
📷 Instagram: /mattcoffy
🎥 YouTube: @mattcoffy
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🐦 Twitter/X: @mattcoffy
💼 LinkedIn: /mattcoffy
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