From Audiences to Revenue: How to Monetize Communities and Scale Agencies in the New Digital Age
Why Building and Monetizing Audiences Is the Future of Marketing
Let me ask you something straight up: what’s the difference between a coach who constantly struggles to land clients and another who wakes up every morning with opportunities flowing into their inbox?
It’s not luck. It’s not even having the “best” product. The truth? It’s the ability to build, nurture, and monetize audiences—and then scale that audience into long-term revenue streams.
In a recent conversation on YouTube, Matt Coffy and Frankie Fihn dived deep into what it really takes to turn an online following into a thriving business. Frankie dropped a truth bomb right away:
“Essentially anybody with a phone can make a following. The question is, what do you do with that following?”
And he’s absolutely right. Today, attention is the most valuable currency, but attention without direction is wasted energy. This blog unpacks their discussion—plus adds my own insight—into a roadmap for transforming communities into profitable businesses.
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Step One: Recognize That Audiences Are Everywhere
Frankie compared the digital landscape to a gold mine of underutilized opportunities.
“There are underutilized audiences everywhere online,” he explained.
Think about it: Facebook groups with thousands of inactive members. LinkedIn pages collecting dust. Even an old email list you haven’t touched in months. All of these represent untapped revenue—if you know how to activate them.
The key isn’t just gathering people; it’s figuring out how to build genuine engagement and trust. That’s where most people drop the ball. They chase vanity metrics instead of focusing on the true health of their community.
👉 Pro tip: Don’t just ask, “How big is my audience?” Ask, “How engaged is my audience?”
Turning Audiences Into Revenue
Once you have people’s attention, the next step is monetization—and here’s where things get exciting. Frankie described himself as:
“Just like digital Walmart, connecting audiences with products.”
And honestly, that’s brilliant. Because if you think about it, every successful business is essentially a distribution system. The real money isn’t in hoarding products or services—it’s in controlling the pipeline between buyers and sellers.
Here are some strategies they discussed (and that we use with our clients at ProfitEngines):
Unique offers – Craft offers that stand out and feel irresistible.
Repurposing assets – Look at what you already have and find ways to package it differently.
Direct mail revival – Frankie even reminded us that “direct mail marketing can be a powerful tool.” Sometimes, old-school methods layered with digital tactics create the best results.
💡 Want to learn how to design unique offers that consistently generate sales? Book a coaching call with us at ProfitEngines.com.
Table of Contents
Community Is the New Currency
It’s not enough to sell once—you need to create an ecosystem. Frankie emphasized this repeatedly:
“Building communities can enhance monetization strategies.”
Why? Because communities don’t just buy your stuff; they amplify your brand. They share stories, they advocate, they keep engagement alive long after the initial transaction.
Matt chimed in with an important point here too: creating masterminds and groups where collaboration is baked into the DNA. His “Wolfpack mastermind,” for example, thrives on collective wisdom and support without the distraction of constant phone use. That kind of environment builds real loyalty.
👉 This is exactly why consulting and mentoring are so powerful. Communities are easier to grow when you’re plugged into leaders who have already built them. Click here to learn how we help businesses build communities that convert.
Short-Form vs. Long-Form: Where the Real Conversions Happen
At one point, the conversation turned toward the obsession with short-form video. TikTok, Reels, Shorts—everywhere you look, businesses are trying to go viral. And yes, short-form is fantastic for reach.
But Matt didn’t hold back on the truth:
“Short-form videos may attract views but not sales. Long-form content is where the trust gets built.”
That’s the golden nugget. People might discover you through a 15-second clip, but they buy from you after watching your long-form videos, attending your webinars, or reading your in-depth blogs (like this one).
This is the 7-11 rule in action: people need 7 hours of interaction, across 11 touchpoints, in 4 different formats before they truly trust you enough to buy.
Passive Income Through Digital Assets
One of the most inspiring parts of this conversation was when Frankie explained how digital assets can create passive revenue.
Imagine building something once—a course, a membership site, or even an AI-powered sales funnel—and then having it generate income every single month without needing to constantly chase new clients.
That’s not just smart marketing. That’s building real wealth.
And yes, it requires work upfront, but the payoff is enormous. As Frankie put it:
“You can create new products from existing assets.”
The Agency Growth Angle
Toward the end of the discussion, Matt and Brent Weaver dove into the agency side of things—and this is critical for any service-based entrepreneur reading this.
Scaling an agency isn’t just about landing more clients. It’s about culture, systems, and partnerships.
Some gems from that part of the conversation:
Agencies should focus on culture and team dynamics.
Outsourcing can expand capabilities and increase efficiency.
Having a local presence can strengthen trust even in a global market.
AI is transforming agencies, not replacing them.
In other words, the agencies that thrive are those that adapt to the new landscape while doubling down on human relationships.
Final Thoughts: Marketing Isn’t Magic—It’s Strategy + Execution
If there’s one message you should take away from this conversation, it’s this: marketing isn’t about chasing the next shiny tool or viral hack. It’s about understanding your audience, engaging them with authenticity, and strategically building systems that lead to revenue.
Or as Matt perfectly summed it up:
“Marketing isn’t magic, but it’s predictable.”
And predictability, in business, equals sustainability.
Ready to Build, Scale, and Monetize Your Audience?
You don’t need to figure this out alone. At ProfitEngines, we’ve helped coaches, consultants, and agencies just like you turn struggling audiences into thriving revenue engines.
✅ Want to learn how to transform your content into real leads?
✅ Ready to build a community that actually buys from you?
✅ Curious about how AI can simplify your sales and marketing?
👉 Book a call with us today at ProfitEngines.com and let’s design a roadmap tailored to your growth.
📺 And don’t forget—you can watch the full conversation with Matt Coffy and Frankie Fihn on YouTube here.
🔗 Connect with Matt Coffy on Social
📷 Instagram: /mattcoffy
🎥 YouTube: @mattcoffy
🎥 TikTok: @matt.coffy
🐦 Twitter/X: @mattcoffy
💼 LinkedIn: /mattcoffy
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