How to Build a 7-Figure Business Without a Product: The Secret Power of Monetizing Other People’s Audiences
Let me tell you something most marketers won’t: You don’t need a massive ad budget or a shiny, world-changing product to build a 7-figure business. In fact, sometimes, the best way to scale is by leveraging something most people ignore—other people’s audiences.
Yes, you read that right.
In an electrifying conversation between Matt Coffy and digital marketing expert Frankie Fihn, we get a behind-the-scenes look at what it really means to build revenue through creativity, not just hustle. Frankie pulls back the curtain on how he’s built a thriving business using assets other people already have—and how you can do it too.
If you’re tired of spinning your wheels trying to create your own audience from scratch, or you’re stuck selling a service that’s burning you out, keep reading. This one’s for you.
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The Shift: From Selling Services to Monetizing Audiences
Frankie Fihn didn’t start as a marketing genius. Like many of us, he began with selling services and doing client work. He helped people with digital marketing, built websites, ran campaigns—the works. But over time, he realized something crucial: Just because you’re good at something doesn’t mean you should keep doing it forever.
“I figured out how to monetize audiences and do it in a cool way… where it doesn’t feel like an obnoxious pitch-fest,” Frankie said. “It’s fun for the audience, and it actually makes people money.”
What’s changed in the internet landscape is this: anybody with a phone can now build a following. But most of them? They don’t know how to turn that audience into income. That’s where the opportunity lies.
Frankie’s approach? He doesn’t try to be the product creator or the fulfillment expert anymore. Instead, he’s the sophisticated middleman—a digital version of Walmart. He finds underutilized audiences, plugs in valuable products, and earns a share of the transaction.
Real Revenue from Real Relationships
One of the most compelling stories Frankie shares is about a real estate mogul with 12 different businesses and an email list of over 14,000 buyers. This guy had everything—coaching products, courses, tools—but no time to properly engage with his list.
So Frankie stepped in.
“I said, ‘Let me repackage your stuff. I’ll write the emails, I’ll send them, I’ll close the deals over text or email… You don’t have to lift a finger,’” he explained.
The result? One strategic move generated more revenue than most agencies make with 50 clients.
If that doesn’t spark ideas in your head, you’re not thinking big enough.
💡 Thinking Bigger Yet?
Ready to reimagine how your business could scale using what you already have—or what someone else does? Book a marketing strategy session with us at ProfitEngines.com.
The Secret Sauce: Packaging + Positioning + Partnership
Let’s face it. We’re living in a world designed to destroy your focus. Notifications, TikTok rabbit holes, endless “optimization” advice—it’s no wonder entrepreneurs feel overwhelmed.
Matt calls it like it is. These distractions don’t just slow us down. They dilute our energy, scatter our focus, and fracture our sense of purpose.
But the antidote isn’t another productivity hack. It’s willpower with direction.
“When the command comes from within—go forward—that person drives ahead like a freight train, like a rocket.”
Imagine waking up every day knowing exactly what you’re building. Not checking your phone for answers. Not waiting for motivation. Just moving. That’s the power of practiced will.
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Direct Mail and Dead Frogs: Yep, It Works
What Frankie does goes beyond affiliate marketing. It’s smarter than a simple referral deal.
He finds underutilized assets—a dusty email list, an outdated course library, a group of buyers with no new offers—and breathes new life into them by:
Repackaging existing offers into new formats with fresh appeal.
Creating unique angles for each campaign (like bonuses or themed bundles).
Taking over fulfillment in terms of copywriting, marketing automation, and even text-based sales.
Splitting revenue in a way that’s a win-win.
“It’s like I’m selling people to their own audience… they already trust the creator, they already bought something, so I’m not fighting uphill.”
Now, this is the kind of revenue model that gets us excited in the marketing world.
Direct Mail and Dead Frogs: Yep, It Works
One of the wildest parts of the conversation was when Frankie explained how he uses direct mail—yes, actual paper and postage—to stand out in an over-saturated digital world.
He mentioned sending brochures with eye-catching gimmicks like a fake dead frog, drawing on old-school direct response tactics to grab attention. Recipients are then directed to a simple domain or QR code that leads them to an online sales funnel.
This mix of analog and digital is powerful. It creates a real experience, drives curiosity, and makes people act.
“We’re sending a letter and saying, ‘Hey, if you’re interested, scan this QR code to get the rest of the story.’”
It’s all about giving your audience an experience that cuts through the noise.
The Wolfpack Model: A Phoneless Business That Scales
Frankie doesn’t just consult—he builds community. His mastermind group, The Wolfpack, is about more than group coaching. It’s a phoneless model. That means everything—from sales to onboarding to training—is done via video.
Why?
Because video never sleeps.
When you master the art of asynchronous communication, you reclaim your time. That’s exactly what Frankie teaches in his mastermind—how to sell, serve, and scale without being chained to sales calls.
His system includes:
Presentation tools generated with AI.
Prebuilt onboarding flows.
SOPs for team training.
Community-driven feedback loops.
Video-based hiring systems.
And it works.
🚀 Looking to Launch Your Own Scalable Coaching Program?
Learn how to implement these kinds of systems into your own business. Our consulting team is just one call away →
Don’t Build a Tool—Build for the Audience
This point hit home hard.
Most people start with an offer, a tool, or a course idea. But Frankie flips that on its head.
“I start with an audience and their problems… and build the solution after.”
He compares it to two farmers: One sells eggs on the side of the road. The other gets his eggs into Walmart. Guess who scales faster?
It’s the same with business. If you find the right audience first—an audience that’s already buying—you don’t need to invent anything. You just plug in a solution and go.
And that audience is everywhere. On YouTube. In Facebook groups. On Reddit. Following influencers. The goldmine is hidden in plain sight.
The #1 Rule of This Business? Distribution Beats Creation
Frankie’s mindset is clear: Distribution is more valuable than the product. That’s a perspective shift every business owner needs.
Instead of sweating over building the next big thing, ask yourself:
Whose audience can I help monetize?
What offers are already working that I can repackage?
How can I be the “digital Walmart” of my niche?
This is the thinking that leads to high-profit, low-stress revenue. And it’s working right now—for real businesses.
Final Thoughts: Stop Starting From Scratch
If you’re still trying to build a business by doing it all yourself—writing the emails, building the products, generating the leads from zero—you’re burning time and money.
The shortcut isn’t cheating.
The shortcut is strategic leverage.
Like Frankie said:
“I’m standing on the one-yard line with a full field behind me… and I just have to push the ball over the line.”
So… what would your business look like if you could do the same?
Take the First Step: Partner with ProfitEngines
At ProfitEngines, we specialize in building scalable, revenue-driving systems for coaches, consultants, and digital marketers just like you. Whether you’ve got an audience and need monetization help, or you’ve got products that need better positioning—our team knows how to bridge that gap.
👉 Book your free strategy session today at ProfitEngines.com
Let’s unlock the revenue that’s already within your reach.
More Than Just a Blog — This Is Your Moment
If you’ve been wondering how to take your business to the next level without building more “stuff,” this is your wake-up call.
You already have everything you need—or someone else does. And we can help you put it all together.
Ready to join the Wolfpack of entrepreneurs who sell smarter, not harder?
Let’s build something incredible →
