Building a Profitable Business That Serves Your Life

Matt isn’t just setting financial targets—he’s designing a business model that fits the life he wants to live. His 2025 goal: $50,000 in monthly revenue with $20,000 in profit. January clocked in at $35,828 in revenue and $9,326 in profit.

Instead of chasing one-off projects, Matt is focused on scalable offerings:

• 747 Content System for multiplying visibility
  
• White label agency services
  
• Coaching and consulting programs that equip other entrepreneurs
  

“We’re stabilizing the base while onboarding new clients,” he explains. “It’s about building sustainable momentum, not just spikes.”

He’s also refining his offer stack, focusing on high-leverage services that drive recurring revenue and measurable client transformation.

📈 Need help simplifying your service offerings and increasing your monthly profit? Let us guide you at ProfitEngines.com.

Creating a Content Engine That Converts

Matt produced over 863 pieces of content in January alone—mostly from interviews, podcasts, and repurposed videos. But quantity isn’t everything.

“We still need more ‘how-to’ content,” he says. “People need to see not just the results, but how we help them get there.”

In 2025, his plan is to align content more intentionally with his personal brand and core offers. This includes:

• Hiring a full-time video editor
  
• Rolling out a 30-day educational content campaign
  
• Adding more storytelling and customer case studies
  

He recognizes that content isn’t just about views—it’s about building trust, authority, and demand.

🎯 Want to build a content strategy that drives inbound leads daily? Let’s craft it together at ProfitEngines.com.

Fitness, Focus, and the Energy Equation

No high-performing business exists without a high-performing leader behind it. Matt’s health goals are as ambitious as his revenue ones. He’s working toward a goal weight of 200 pounds and scored himself a B- in health for January.

Although he completed 75% of his workouts, winter travel and poor sleep were major disruptors.

“Fitness levels are pretty damn good for a 56-year-old,” he jokes, “but sleep has been the bottleneck.”

He’s using tools like the Oura ring and investing in biohacking solutions to improve recovery and cognition. Why? Because energy is the currency of execution.

💡 Want help optimizing your performance and mindset as a CEO? We offer more than just marketing advice—start with a clarity session at ProfitEngines.com.

Music as a Medium: Blending Passion Into Brand

Matt isn’t just building funnels—he’s producing an EP. Music is part of his creative identity and personal brand. By May, he plans to finish recording a four-song project, with 90% of the lyrics and structure complete.

“It’s about expressing ideas musically—something that helps me connect and create deeper meaning,” he shares.

He already has 10 gigs booked, including performances in New York and at major events alongside bands like Grand Funk Railroad.

This isn’t just a creative outlet. It’s a strategy for differentiation and storytelling, proving that when you infuse your business with personal passion, people take notice.

🎵 Want to humanize your brand and attract true fans? Let’s build your signature story at ProfitEngines.com.

Thought Leadership: Publishing and the Profit Academy

Matt’s also working on publishing a book and launching an educational academy for entrepreneurs. While he admits this area needs work—he gave himself a D grade—the process has taught him that iteration beats perfection.

“I’m realizing the summary version of the book might come first. Perfection can’t get in the way of production.”

The lesson? Start messy. Launch lean. Refine later. Waiting for perfect timing kills more dreams than failure ever could.

Relationships and Real-World Networking

In 2025, Matt is focusing on deepening relationships and attending four major industry events. One is already confirmed in Florida, and he’s also working on launching a Go High Level mastermind in New Jersey.

But the real challenge? Reconnecting with 10 friends.

“Between travel, college, and client work, it’s hard to schedule. But I’m committed to making it happen.”

This highlights an often-neglected area in entrepreneurship—relationship capital. Matt reminds us that revenue is great, but real wealth is who you build with.

Why Mentorship Matters—Even for Coaches

Matt hired three coaches this year: for business, vocals, and guitar. He’s also considering a fourth in leadership.

“If I expect others to grow through mentorship, I have to walk that path myself.”

This is key: great coaches have coaches. Guidance brings clarity, accountability, and breakthroughs. Whether you’re scaling your agency or launching your personal brand, a mentor can accelerate your growth curve.

✨ Ready for expert mentorship? We’ve helped hundreds of business owners scale smarter. Book your session now at ProfitEngines.com.

Family First—No Excuses

Despite his packed schedule, Matt aims to create four meaningful family travel experiences in 2025. So far, only one is locked in.

“It’s a scheduling puzzle. But I’m committed to making it happen.”

Even high performers struggle with balance. But Matt’s honesty underscores the point: you can always course correct when you’re committed to the outcome.

Your Personal Dashboard: Measure, Reflect, Improve

Matt finished January with a C+ overall—but the value isn’t in the grade. It’s in the self-awareness and momentum it generates.

He’s not chasing a highlight reel. He’s building a system for continuous improvement, and you can too.

Whether it’s:

• Creating better marketing systems
  
• Increasing monthly revenue
  
• Building a lasting personal brand
  
• Or aligning business with life goals
  

Success starts with measuring what matters.

Ready to design your best year ever?

Let’s map out your growth strategy, remove bottlenecks, and create a system that makes success inevitable.

📞 Book your free strategy session now at ProfitEngines.com