The Death of Traditional Search: Why Your Marketing Needs a Makeover Right Now
Let’s be real. If you’re still relying on Google search ads and stale SEO tricks from 2019 to grow your business… you’re toast. That’s not just me saying it. That’s the voice of real marketers who are on the frontlines—people like Matt Coffy, who recently broke this down in an eye-opening conversation about what’s actually working right now in marketing.
This blog is your permission slip to stop playing it safe, ditch the outdated tactics, and lean into the bold, exciting world of AI, video-first content, and vibe-driven strategy. Let’s talk about where your customers actually are—and how to get in front of them before your competitors beat you to it.
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Goodbye Google, Hello AI: The Shift That’s Already Happened
“The average person used to go to Google, type a question, and sort through pages. Now? They ask ChatGPT. They scroll TikTok. They search YouTube,” says Matt. And he’s right.
The marketing funnel we all grew up with—awareness, interest, desire, action—isn’t dead, but it’s been completely rewired by algorithms and attention spans. If your strategy doesn’t account for how people are consuming content now, you’re basically invisible.
“If you’ve been doing marketing the same way, you’re toast.”
That line hits hard because it’s true. The new path to customer acquisition isn’t built on blogs alone. It’s built on content ecosystems, personality-driven video, and AI tools that do the heavy lifting of understanding your audience before you even say a word.
👉 Want help pivoting your strategy? Book a strategy session with us at ProfitEngines.com
From Keywords to Conversations: Why AI is Your New Best Marketer
One of the juiciest insights from Matt’s conversation? The role of AI in helping brands decode what customers actually want.
AI tools don’t just spit out blog outlines anymore. They interpret behavior. They break down tone. They analyze language patterns to help you speak like your customer and sell like a human—not a corporate robot.
“We’re using AI to listen to what people are really saying, not just the keywords they type,” Matt explained. “Then we build messaging from that—because that’s where the gold is.”
It’s no longer about throwing jargon into a sales page and hoping for conversions. It’s about clarity. Empathy. Simplicity. These are the new rules of modern marketing—and AI is the shortcut to mastering them.
💡 Curious how we use AI to create laser-targeted messaging? Let’s talk.
Video Is the New Trust Engine
Now, let’s talk about video. Because if you’re not showing up on video, you’re already behind.
People don’t just want to read about what you do—they want to see you do it. They want to feel your vibe. That’s where trust is built now. Matt put it best: “Video is the new handshake.”
Think about it. When someone watches a 60-second reel where you break down a pain point they’re struggling with, you’ve already moved them 70% down the funnel—before you’ve even had a sales call.
“The best positioned product wins. Not necessarily the best product,” Matt said.
Your product or service could be brilliant, but if no one sees it—if no one remembers it—you’re invisible. That’s why creating scroll-stopping video content isn’t optional. It’s essential.
📹 Need help building a video strategy that drives revenue? Book a free discovery call now!
Table of Contents
The Visibility Engine: Your New Growth Framework
This is where things get exciting. Matt introduced what he calls the “visibility engine”—a method to push your content across multiple platforms without losing context or quality.
What does that look like?
AI-enhanced scripting to keep your voice consistent while tailoring your message to different platforms.
Short-form video to dominate Instagram, TikTok, YouTube Shorts, and LinkedIn.
Repurposing strategies that turn a single podcast or vlog into 20+ pieces of content.
Smart distribution that makes sure your brand is everywhere your audience scrolls.
And none of this is guesswork. The visibility engine runs on data—how people engage, where they drop off, and what makes them click.
“Visibility without strategy is just noise,” Matt warned. “But with the right system? You become unforgettable.”
🎯 Want your own visibility engine? Start building it with our team!
The Rise of “Vibe Marketing”
Let’s unpack a term Matt used that we absolutely love: vibe marketing.
This isn’t about flashy funnels or manipulative copy. It’s about resonance. Alignment. It’s the feeling someone gets when your brand feels like them. When your messaging, your content, your values—it all just clicks.
“The customer journey is chaotic now. They’re not going from ad to landing page to checkout anymore. It’s messy. It’s nonlinear. That’s why you need a vibe that sticks.”
How do you create that vibe?
Be you on video. Talk to the camera like you’d talk to a friend.
Use AI tools to understand how your people speak—and mirror it.
Don’t be afraid to polarize. Repel the wrong customers to attract the right ones.
Vibe marketing is sticky. It turns cold traffic into community. And it turns passive views into active revenue.
🎤 Want to refine your vibe and scale your tribe? Let’s build your brand together.
Stop Speaking Corporate. Speak Human.
Here’s something you’ll want to remember:
“People don’t buy from businesses. They buy from people who sound like them.”
If your emails, landing pages, or ads are stuffed with industry buzzwords and polished fluff, your audience is already tuned out. They want real talk. And if you don’t give it to them? Someone else will.
Matt’s advice? Ditch the complexity. Get to the heart of the problem you solve. Tell stories. Use humor. Get personal.
Whether you’re a coach, consultant, SaaS founder, or agency owner—this principle applies: clear beats clever. Always.
Final Thoughts: The Best Time to Pivot is Now
Let’s be honest—marketing is changing faster than most businesses can keep up. What worked yesterday might flop tomorrow. But here’s the good news: that chaos is your opportunity.
You don’t need a million followers. You need alignment.
You don’t need fancy tech. You need clarity.
You don’t need to go viral. You need visibility.
If you’re ready to break free from old strategies and build a modern marketing engine that brings in consistent revenue, we’re here for it.
🔥 Book your call now at ProfitEngines.com and let’s craft a strategy that actually works in 2025 and beyond.
P.S. Still unsure? Watch the full podcast with Matt Coffy here.
You’ll walk away with 10x more clarity than most $10K masterminds will give you.
Let’s build something unforgettable.
🔗 Connect with Matt on Social:
📷 Instagram: @mattcoffy
🎥 YouTube: @mattcoffy
🎥 TikTok: @matt.coffy
🐦 Twitter/X: @mattcoffy on X
💼 LinkedIn: Matt Coffy
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